Advertising gets more and more advanced each year or a decade passes. From static, weatherproof billboards to animated and interactive advertisements, these materials never failed the advertisers in introducing their line of products. So what are these materials by the way?
A Digital Signage is an advertising material wherein series of product advertisements are viewed in a customized TV screen, standalone kiosks, touchscreen signage, and many others. These can be seen in restaurants, stores, malls, even bus and train stations.
Unlike the static signage that are just printed and thrown away once the ad is outdated, digital signage is much easier to manage and affordable because advertising companies can just edit the content via desktop computer and transfer it through the signage once completed.
It also helps a customer understand the advertised product through a simple slideshow or a short video.
Digital Signage in Asia, particularly in the Philippines, becomes more and more aggressive nowadays due to the advancement of technology.